About
Defne Ergin

Defne Ergin is a creative rooted in digital marketing, with a portfolio that spans copywriting, brand strategy, and content design for beauty, fragrance, and lifestyle brands. Her work lives at the intersection of strategy and storytelling: campaigns that don't just look polished, but are built to convert.

Her perspective is shaped by a multicultural lens, moving fluently between Turkish and American cultural sensibilities, which shows up in her ability to write copy that feels personal and specific rather than generic and market-tested. She doesn't write for "everyone." She writes for someone.

That instinct for what makes people buy comes from experience, not theory. As a Digital Marketing Specialist for a small business, she took Instagram reach from 1K to 10K followers in under six months, growth built on strategy, not luck. As a Project Collaborations Coordinator for a Chicago-based fashion marketing company, she served as the bridge between independent designers and the business tools they needed to be seen, translating creative vision into brand awareness and real leverage in a competitive market. She also worked behind the scenes on a live fashion show, The EXHIBITION VOL 1., during her time there, the kind of high-pressure, detail-critical role where things only look effortless because someone made sure they were.

As a Brand Ambassador for Initio Parfums Privés at Nordstrom, Defne works daily in luxury fragrance sales, learning firsthand what makes a scent story land with a customer standing right in front of you, insight most marketers only get secondhand. For the past seven years, she's also run her own vintage e-commerce business, her longest-running campaign, one she's built, branded, and nurtured from the ground up, sourcing, pricing, marketing, and selling with her own name on the line the entire way.

She holds a degree in Marketing with a concentration in Digital Marketing from DePaul University, graduating on the Dean's List, along with Google Ads Search and Google Analytics certifications.

Defne builds brands the way she builds relationships: with instinct, with detail, and with an eye for the story that makes someone stop scrolling.

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